30/06/2025
Business apps account for one of the most rapidly evolving markets globally. Companies across the world are investing in their internal productivity through technology. According to Grand View Research, business apps are “growing at a 14.3% rate from 2024 to 2030.”. So, how will Getronics business app services support your business to be a part of this expansion? We asked Javier Diaz Salabert, a Getronics Head of Portfolio, to shine some light on the topic.
What exactly is a business app, and how is it different from a regular consumer app?
A business application is software designed to improve a company’s (or public administration’s) productivity and solve specific operational needs or problems. Its main characteristics are: it focuses on functionality, it usually includes a suite of complex and tailored features specific to a business’s workflow, and it requires a robust security.
It differs from a consumer app in that its audience is internal to a company or aimed at its ecosystem, its main goal is efficiency, not “experience” and that it does not have a “monetisation model” like a consumer one, but a business goal.
How can custom business app services improve internal operations and team productivity?
By directly addressing the company’s specific pain points or streamlining corporate workflows. It usually automates repetitive tasks like data entry or report generation, freeing up employees for valuable work and reducing human error. It can also centralise fragmented processes, eliminating bottlenecks that arise from using multiple disconnected tools.
These kinds of apps break down information silos and give management teams a clear view of key performance indicators, enabling quicker, data-driven decisions. At the end of the day, they cut operational costs, minimise errors, and boost team efficiency.
What advantages does a business app offer over a traditional website?
Business applications have offline functionality, they can work without an online connection, allowing users to access data and perform tasks in areas with poor connectivity. Besides this, they usually have enhanced UX, offering faster performance and a more intuitive, interactive user interface specifically designed for devices. And they enable direct engagement, with push notifications, providing a direct channel to communicate with users. Finally, they include device-specific features, leveraging device hardware like the camera, GPS, microphone, or biometric sensors (e.g., fingerprint readers) to offer richer functionality.
Can you share examples of how apps have helped businesses increase customer engagement or revenue?
Here are three examples of we have delivered to customers:
- A hotel’s custom app that lets guests check in, get a digital key, and request services like room service directly from their phone. This easy, streamlined experience increases guest satisfaction and encourages them to spend more on hotel amenities, boosting revenue and loyalty.
- An app in private hospitals to help patients schedule appointments, get medication reminders, and access lab results. This direct communication and convenient access empower patients to manage their health better, leading to improved outcomes and higher satisfaction, which boosts the hospital’s patient retention and further incomes
- And another example is a custom app for machine operators in manufacturing environments that show real-time production line status and alert maintenance technicians to equipment faults. It can also “digitise” maintenance, drastically reducing unplanned downtime and boosting output and profitability.
What are the key factors a company should consider before developing an app for their business?
It should start by defining the app’s core purpose, what problem will it solve? Clearly identify the users and their needs, then create a detailed list of functional requirements (what the app does) and non-functional requirements (how well it performs). This ensures the app is a real solution. From the project point of view, we would strongly recommend adopting an agile methodology like Scrum, due to its flexibility and fast feedback. Plan a clear project roadmap with milestones and phases, and don’t forget to include a solid testing strategy and a plan for long-term maintenance to ensure the app’s success and stability.
And the most important, choose a partner like Getronics, with a proven track record and relevant experience, in business app services. The best provider is a transparent advisor, not just a vendor.
Get in contact today and start a conversation with our dedicated team towards your app needs.
