AI Travel Leaders Meeting: Artificial Intelligence for the future of the tourism business
29.10.2026 @ 10:00 – 15:00 UTC
When
October 29th, from 10:00 a.m. to 3:00 p.m.
Where
Chamber of Commerce of Barcelona
In-person meeting, limited places available
Organised by:
Partner companies:
A business meeting, not a technology event
The AI Travel Leaders Meeting is a small, intimate space where leaders who are defining the future of tourism share experiences, challenges, and opportunities related to Artificial Intelligence.
We're not here to talk about algorithms. We're here to talk about how AI is changing the way hotels, travel agencies, tour operators, and airlines operate, serve their customers, and generate profits.
Far from the noise and generic promises, the conversation revolves around three things: real cases, tangible results, and strategic decisions. What has worked, what hasn't, and what we would do differently.
Fewer promises, more results. The AI that's already working in the tourism sector, told by those who are using it.
AI is already changing how hotels, agencies, tour operators, and airlines operate.
We bring together those who are experiencing it to talk about real cases, measurable results, and what comes next.
- Operate Smarter
Redefining tourism operations with AI agents. Intelligent automation, team productivity, operational management, and optimisation of critical processes.
- Elevate Guest Experience
The next generation of customer service. Intelligent contact centers, virtual assistants, and AI-powered omnichannel experiences.
- Know More. Personalise More
From data to hyper-personalised experiences. In-depth traveler knowledge, real-time personalisation, and recommendations that increase conversion and loyalty.
- Grow Profitably
Increased revenue, greater efficiency, and improved financial control. Revenue management, intelligent reconciliation, cost optimisation, and data-driven decision-making.
A benchmark round table
Leading industry executives will share their vision on:
- The main challenges to adopting AI in the tourism business.
- The use cases with the highest return.
- How to address governance and regulatory compliance.
- Lessons learned from real projects.
- What can hotels, agencies and tour operators expect in the coming years?
Time | Agenda |
|---|---|
10:00 | Accreditation and welcome |
10:30 | Opening: Where is AI in the tourism business today? |
10:50 | Real-world application opportunities for AI in business |
11:30 | Smart Infrastructures |
12:00 | Round table |
13:30 | Networking Lunch |
Why attend the AI Travel Leaders Meeting?
Cases with real impact, not POCs.
AI projects already in production, with their results and lessons learned.
Decision criteria.
Which use cases offer the highest return, where to start, and what should be left for later.
Conversation between equals.
A small group of industry executives, in a format that encourages open questioning and sharing.
No-nonsense governance.
How to address regulatory compliance, data protection and risk from day one.
FAQ
- What are the details of the event?
Join us on Thursday, October 29, from 10:00 to 15:00 at the Chamber of Commerce of Barcelona, with a networking lunch included. In-person meeting, limited space available.
- Is there a cost to attend?
No. Attendance is free, but places are limited and each registration is confirmed individually.
- Can I register another person from my company?
Yes, provided it matches the profile of the event. Each attendee must register using their own form.
- Is it a technical event?
No. The focus of our discussion is around business: operations, customers, profitability, and governance.
- What if I am unable to attend after all?
Please write to us to release your place and give it to someone else on the waiting list.
