17/01/2025
The way that tech is going to evolve in 2025 will see a range of tools and investments enter the marketplace. Looking your investment in data can drastically change how you collect and use important data in your business.
Investment in data
Fast and knowledgeable choices should always be informed by real time information. When you have accurate data at your fingertips, it’s easier to make your decisions work better for you. Data that illustrates who your customer is, is some of the most important. It’s a common lifestyle choice to integrate wearable tech into your life. Smartphones, watches, IoT devices, and mobile apps – they’re all designed to make daily life easier, but they also communicate data whenever, wherever.
Tailoring
That data is the key to mitigating risk. Insurance providers, particularly, can create profiles about their customers from this data. It means that personalising your offering to your user is easier, giving your end-user more out of your product, or service. There are loads of ways to tailor your offering through data insights. Personalised services are just the beginning, you can streamline the customer experience, reduce miscommunication, fraud, and money wasting mistakes.
Integration
Investment in data in 2025 is going to be a cornerstone of creating a strong year. There isn’t an area of your business that won’t be affected by strong, and integrated data sets.
The place where data can come unstuck is around legacy tech. The older technology that some organisations are using can’t keep up with the way industries are changing. We’re seeing technology evolve faster than ever, and tech that might have been cutting edge a decade ago won’t be able to facilitate your needs today.
New hardware is the way to carry enterprising new software. The two coming together to give you access to collections of data that make every update worthwhile. It’s not hard to see why innovation is built on data.
If you want more information around your investment in data, get in contact to start a conversation with our experts.
And, to find out more about other top tech trends for 2025, take a look at our thoughts on Generative AI.