Getronics has today announced a new brand identity to complement the merger of Connectis under the Getronics portfolio, which will now serve under one family umbrella. The renewed brand identity signifies an aggressive strategy by Getronics to double in company size and assert itself as the leading Digital Transformation partner with a focus on enabling happy end-users.
The rebranding follows the recent acquisition of Getronics by Bottega InvestCo S.à r.l. in July of this year for EUR 220 million. The integration of the two brands brings together the expertise of both companies in better catering for customers and continuing to deliver innovative business transformation solutions and services. Additionally, the merger will provide regional localities to key markets across EMEA and APAC, helping develop closer relationships with customers and partners.
Getronics was founded in 1887 where it developed and pioneered the concept of ‘Workspace Management’ in IT, and specialises in end-to-end solutions for the Digital user. The Getronics group now houses over 4,500 employees across 22 countries, generating revenues of EUR 500 million.
Connectis (a result of the integration of leading IT companies in Spain) joined the Getronics family in 2012, specialising in IT solutions and services in particular in the public, social health, financial and industrial sectors. Connectis employs 2,400 people with EUR 130 million turnover, providing services for 500 customers in the Iberian Peninsula & Latin American markets.
The new company’s logo is a combination of Getronics and Connectis branding, with the tagline ‘connecting possibilities’ symbolising the corporate values of people centricity, resilience, adaptability and proactivity. The rebranding will bring Connectis’ markets of Spain, France, Italy and Portugal within the Getronics portfolio, providing a stronger foothold in the European market.
Speaking about the rebrand, Nana Baffour, Getronics Chairman and Group CEO, said: “Getronics is entering an exciting new chapter as we seek to become the leading partner for our clients looking to transform their businesses digitally, especially with a focus on enabling happy end users. We are looking to become a $1 billion company with double digit profitability percentage metrics by 2020. The merger of the Getronics and Connectis brands is a sign of our joint vision in strengthening the quality of services for our customers, unifying our people, and demonstrates our core ethos that is inherent across both company portfolios in being people-centric, resilient, adaptable and proactive. This marks the first step in our ambition and drive to boost more organic and M&A growth, and branch into new verticals as we look ahead.”