Today marks the launch of our Mid-Market Reality Check report, which explores technology’s role in driving innovation and growth amongst mid-sized organisations.
Mid-market organisations are the lifeblood of the European economy. Innovation has meant that technology has become more accessible to this market segment. For example, the rise of the cloud has allowed firms to experiment with new technologies whilst gaining a greater access to computing power than ever before.
With the EU General Data Protection Regulation (GDPR) expected to hit in 2018, security is understandably high up on the agenda. Sixty-five per cent of the IT leaders we spoke to named security as their number one investment priority, with 52% also calling it out as the biggest challenge for the year ahead. Getronics is working closely with customers guiding them on their journey to GDPR compliance.
Cloud services are also on the up, with three quarters (74%) of mid-market businesses having already invested in cloud to date, and 93% expecting to migrate some services to the cloud by the end of 2017. For those intending to invest in cloud in future, flexible storage, managed software updates and physical security of data tend to be the key drivers.
The study also revealed some interesting insights into strategic IT planning. Three per cent of mid-sized firms surveyed had no IT roadmap in place, while 22% per cent plan just twelve months or less in advance, and 36% work to a two-year roadmap. In addition to security, big data and cloud were deemed as the trends most likely to have the greatest impact on long-term IT planning. These were also the three priority investment areas for 2017/2018.
The current flexibility of mid-market companies, both in size and financial situation means that they are the best equipped to adopt technology. We look forward to partnering with some of Europe’s most innovative mid-sized organisations to drive transformation and business growth through IT.