Delivering great ideas for busy, value-conscious Mums, Iceland focus on bringing good value frozen food to their customers and pride themselves on the incredibly high service standards within their stores.
Iceland have 740 stores throughout the UK. Iceland’s Head Office is based in Deeside, near Chester. Additionally, they have 4 depots based in Livingston, Warrington, Swindon and Enfield.
Iceland’s primary product line is frozen food, including party food, desserts, vegetables, meat and fish. Each store also has a grocery and chilled & fresh food areas.
To upscale IT resiliency and flexibility in response to increasing consumer demand for Iceland’s stores to be open longer hours in order to compete with Superstores.