1. Core Elements

This section introduces you to the core elements within the Getronics visual identity that includes: the logotype, colour, typography, pattern and iconography.

In this section, the function and usage of each element is explained. Understanding and adhering to these guidelines will be essential in maintaining an unforgettable Getronics brand experience.

 

1.1. Logotype

The logotype is a powerful component in the Getronics brand identity.

It is unique and expresses who Getronics are and as such it is imperative that the logo is reproduced correctly in all cases to maintain a strong and consistent visual identity.

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It is essential that the supplied logo master files are used and in no instance is it appropriate to recreate, colour or redraw the logo.

1.1. Exclusion Zone

In order to maintain the visual integrity of the logotype there are rules outlining the amount of clear space that must surround it. This is known as the exclusion zone. The exclusion zone ensures that other visual elements (i.e. headlines, text) do not encroach on the logo, and applies to all applications.

The exclusion zone is defined by the letterform ‘g’ within our logo.

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The exclusion zone is a minimum and should be increased wherever possible.

1.1 Minimum Size

The logotype must always appear legible and on a clear background. To maintain clarity and legibility, the logotype should not be displayed at any size less than the minimum size as outlined here.

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Minimum size:
Print → 18mm
Screen → 68px

1.1 Logotype Colour

The logotype can be reproduced in our primary brand colours. There must always be enough contrast between the logotype and the background colour to ensure legibility.

Brand colour values are specified in section 1.2.

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1.1 Logotype Misues

It is important to use the Getronics logotype correctly and consistently.
The Getronics logotype should not be modified in any way. There are also restrictions on how the logo should appear.

The examples opposite illustrate what NOT to do with the logo.

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1.1 Logotype Animation

The Getronics logotype has been animated for use in digital applications.

All guidelines in terms of exclusion zone, sizing, colour and misuse apply to the animated logotype.

It is essential that the supplied logo master files are used and in no instance is it appropriate to recreate, colour or redraw the logo.

 

1.2. Colour

1.2. Primary Colours

The brand colour palette is made up of two parts: primary and secondary colours. The primary values are shown here.

The primary colours should be used first, throughout all applications, complemented with secondary colours as shown on the following page.

Please ensure these values are used as demonstrated on this page to ensure brand consistency across all applications.

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1.2. Secondary Colours

Our secondary colours provide accent tone and should be used appropriate to each application. Usage of these colours should be kept to a minimum, for example — for text or infographics etc., they should always look secondary to the primary colours used.

Please ensure these values are used as demonstrated on this page to ensure brand consistency across all applications.

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1.2. Colour Usage

This graph demonstrates the ratio in which the colour palette should be used throughout the Getronics brand.

Green, grey and white should predominantly be used. The secondary colours are used for accents as appropriate to each application.

White space is important to the Getronics identity. It provides clarity and helps focus the readers’ attention on the content. A cluttered layout, whether digital or print, can be confusing and may obscure the message.

The secondary colours must be used sparingly throughout all applications, from print to digital, to highlight or bring attention to selected elements.

Examples of colour usage best practice can be found in section 3 of the guidelines.

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1.3. Typography

1.3. Primary Typeface

FF Mark Pro is a geometric sans serif typeface.

This is the primary font for all brand communications and a core part of our Brand Identity. Wherever possible FF Mark Pro should be used within communications.

System fonts: ‘Verdana’ is used to replace FF Mark Pro if necessary.

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A licence for FF Mark Pro can be purchase at: https://www.myfonts.com/fonts/fontfont/mark/

1.3. Secondary Typeface

Nitti is a monospaced typeface.

Within our visual identity, it is used as a secondary typeface that can be applied to anything from buttons, annotation, infographics and numbering.

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A licence for Nitti can be purchase at: https://www.boldmonday.com/typeface/nitti/

1.3. Backup Secondary Typeface

Roboto Mono is only to be used when the primary typeface Nitti is unavailable. Roboto Mono and Nitti should not be used together.

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Roboto Mono is a free font and can be downloaded at: https://fonts.google.com/specimen/Roboto+Mono

1.4. Pattern

1.5. Iconography