Most enterprises find it difficult to manage the growing volumes of content generated as a by-product of their normal everyday activities. This causes problems that range from unnecessary repetition of avoidable mistakes and duplication of effort right the way through to loss of corporate knowledge. New regulatory requirements, however, are raising the stakes in this particular game. From now on, content management will be a key factor in regulatory compliance, with severe penalties for any failures. Senior executives need to place content management at the top of their agendas if they want to achieve competitive advantage through higher efficiency levels, while also avoiding the potential pitfalls of noncompliance.